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Brand Blueprint


Vision:

At Joolca, we imagine a world where exploring the great outdoors is comfortable, achievable and enjoyable for everyone. Starting with everything water, we are perfecting one product category at a time: power, heating, cooling, running water, you name it- we’ll even throw in the kitchen sink.

Supported by a thriving community of users, Joolca products are versatile building blocks designed to be adapted into the ultimate solution for whichever adventure you choose next.

Mission:

Encouraging families, couples and adventurous humans everywhere to get out of the house, explore new places and stay longer. Providing best-in-class value, reliability and cleverly engineered solutions to promote a love of the great outdoors, family, community and fun.

Values:

Adventure - To go anywhere, anytime, without inconvenience. 

Comfort - To feel at home, outdoors, no matter where you are.

Community - A true community of outdoor loving humans.

Social Profiles

Instagram: joolcaco

Facebook: Joolca

Youtube: Joolca

Hashtags:

#joolca #joolcaco #staylonger #hottap #portableshower #outdoorshower

Lifestyle Images

Need some inspiration? You can view images from current partners here.

Review Videos  

We've created playlist of top customer review videos that you can watch on our our YouTube channel.

Logo

  • Allow enough padding on all sides
  • Don't add drop-shadwos

Click here to download our Joolca logos

Colour Pallete

Colour palette

Content Submissions  

  1. Original files must be submitted through Google Docs, Drop Box or another file transfer system.
  2. We require content submissions to be completed within 60 days of receiving your gear.

Joolca Partnerships 

Visit our Joolca Partnerships pages here.  

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