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Welcome to the Great(er) Outdoors
The Mission
The outdoors is incredible.
But there are things that get in the way of making the most of it. The cold shower. The lack of a toilet. The missing privacy. The gear that's too complicated to bother setting up.
These are the things that cut trips short, limit where you can go, and stop you from bringing the people you love along.
Joolca exists to solve them. We design gear that let you go further, stay longer, and actually enjoy every moment out there.
That's what we mean by The Great(er) Outdoors.
The Great(er) Outdoors
A growing collection of people who decided the outdoors could be a bit better.
How We Do It
We're engineers. We think about problems differently.
Every product is built for the places where there's no backup plan — remote campsites, rough tracks, the spots where gear either works or it doesn't. That means obsessing over details: materials, build quality, and how something feels to set up when you're tired and it's dark.
Designed as one connected system, because that's how people actually use it. The best feedback we get is when customers find small things we've thought of that they didn't expect. That's by design.
Who We Are
Joolca is a family business, founded in Melbourne in 2012 by four brothers who all happen to be engineers.
All product design and development happens at our Australian headquarters. We work with manufacturing partners we've known for years to build everything to the standard we'd use ourselves.
We test everything in the field before it goes to market. And when our customers tell us something could be better, we listen and we fix it.
That's the advantage of a company run by the people who designed the gear.
The History
You’ve seen how lots of brands like to tell their story. It’s a formula called the “hero’s journey.” For Joolca, it’d go something like this:
2011
Mac started to work on Joolca's first product, a class leading portable water heater.
2012
HOTTAP is released. The world's smallest water heater of its type hits the market.
2014
The garage wasn't big enough anymore. Joolca moved into its first warehouse. The sign went up.
2016
2016 was the year Joolca stopped fitting in one car.
2018
HOTTAP hit the shelves at BCF & Anaconda. Australia Started to notice.
2019
Joolca enters the USA market with the launch of HOTTAP v2
2020-2022
Covid Times. Lots of Zoom meetings and DIY haircuts.
2024
GottaGo enters the world and quickly becomes the class leading portable toilet.
2026
HOTTAP Go hits the market, taking in 10 years of HOTTAP v2 learnings.
Meet the Joolca brothers
Four brothers. All engineers. One shared obsession with making the outdoors more liveable.
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Maciek Slodyczka
Founder & CEO
Maciek started Joolca in his garage in 2012, after years of pulling apart gas heaters to pay his way through engineering school. He focuses on product and marketing — the reason Joolca exists and the reason people find out about it.
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Jack Slodyczka
COO
Before Joolca, Jacek spent years planning infrastructure projects where the details really do matter. He brought that same instinct to Joolca — keeping everything running on the side of the business most people never think about.
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Bart Slodyczka
Head of Sales & AI Guru
Bartek has done almost every customer-facing role at Joolca and now leads sales. He tends to know what people want before they've finished asking for it.
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Chris Slodyczka
Former Head of Marketing
Krzysiek joined as the fourth brother and built out Joolca's sales and marketing from the ground up. He has since moved on, but his contribution to the brand is baked into what Joolca is today.
Maciek Slodyczka
Founder & CEO
Maciek started Joolca in his garage in 2012, after years of pulling apart gas heaters to pay his way through engineering school. He focuses on product and marketing — the reason Joolca exists and the reason people find out about it.
Maciek Slodyczka
Founder & CEO
Maciek started Joolca in his garage in 2012, after years of pulling apart gas heaters to pay his way through engineering school. He focuses on product and marketing — the reason Joolca exists and the reason people find out about it.
Jack Slodyczka
COO
Before Joolca, Jacek spent years planning infrastructure projects where the details really do matter. He brought that same instinct to Joolca — keeping everything running on the side of the business most people never think about.
Jack Slodyczka
COO
Before Joolca, Jacek spent years planning infrastructure projects where the details really do matter. He brought that same instinct to Joolca — keeping everything running on the side of the business most people never think about.
Bart Slodyczka
Head of Sales & AI Guru
Bartek has done almost every customer-facing role at Joolca and now leads sales. He tends to know what people want before they've finished asking for it.
Bart Slodyczka
Head of Sales & AI Guru
Bartek has done almost every customer-facing role at Joolca and now leads sales. He tends to know what people want before they've finished asking for it.
Chris Slodyczka
Former Head of Marketing
Krzysiek joined as the fourth brother and built out Joolca's sales and marketing from the ground up. He has since moved on, but his contribution to the brand is baked into what Joolca is today.
Chris Slodyczka
Former Head of Marketing
Krzysiek joined as the fourth brother and built out Joolca's sales and marketing from the ground up. He has since moved on, but his contribution to the brand is baked into what Joolca is today.
100,000+ Customers
We love to hear it.
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HOTTAP V2
"Love it!"
"How good is this , no more worries about the batteries going flat while away camping, set up my Joolca battery pack with my splitter and everything works great"
Simon
Verified
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HOTTAP Go
"Gave Changer"
"The HOTTAP Go is a brilliant bit of kit. Super compact, so it doesn’t take up much space, being able to connect to a small propane bottle makes the Hottie super portable, therefore super versatile."
Donna Taylor
Verified
-
GottaGo
"Revolutionary for our camper"
"We’ve been using it for several months now and it’s just so easy. I will say, wee (see what I did there?) learning curve for us females. Where you sit makes a huge difference. No smell! So easy to empty"
Laura
Verified
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HOTTAP v2
"DIY Overland Trailer Build"
"Great product and easy to set up. Works perfect with my build and will be a great addition to my remote travels."
Scott Johnson
Verified
-
HOTTAP V2
"Love it!"
"How good is this , no more worries about the batteries going flat while away camping, set up my Joolca battery pack with my splitter and everything works great"
Simon
Verified
-
HOTTAP Go
"Gave Changer"
"The HOTTAP Go is a brilliant bit of kit. Super compact, so it doesn’t take up much space, being able to connect to a small propane bottle makes the Hottie super portable, therefore super versatile."
Donna Taylor
Verified
-
GottaGo
"Revolutionary for our camper"
"We’ve been using it for several months now and it’s just so easy. I will say, wee (see what I did there?) learning curve for us females. Where you sit makes a huge difference. No smell! So easy to empty"
Laura
Verified
-
HOTTAP v2
"DIY Overland Trailer Build"
"Great product and easy to set up. Works perfect with my build and will be a great addition to my remote travels."
Scott Johnson
Verified
Joolca disaster relief
Our gear is designed for fun times in the great outdoors, but we’re proud to say that it also makes a big difference in serious emergencies. At Joolca, we do what we can to support victims of natural disasters. A hot shower and a place to get changed mean a lot when you’re rebuilding your life from scratch. If you know of anyone in need, please get in touch with us today.